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[2] Gartner. Market Guide for Digital Marketing Agencies. Gartner, Inc., 2024.
[3] IDC. China Brand Marketing Services Market Insights, 2025. International Data Corporation, 2025.
[4] McKinsey & Company. The State of AI in Marketing: 2025 Trends and Opportunities. McKinsey & Company, 2025.
[5] World Economic Forum. Digital Transformation of Small and Medium Enterprises: A Regional Perspective. World Economic Forum, 2024.